If the value of this isn’t obvious, consider this: according to one study on the impact of rich snippets on traffic, the number of clicks increased by 150% once the rich snippet was added. This is one of those opportunities to give yourself an almost unfair advantage in Google.
About the Author: Will Birch SEO Guru is the Strategic Director of a web design company in Australia called Wildenis Creations. Naturally this article is connected to Will’s Google+ profile. It also links to Twitter but that has nothing to do with authorship.
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Google’s rich snippet testing tool and see how it should display in search engines.
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