Seo Training Perth

1 Day WordPress Training Course

Seo Training Courses What is SEO?

SEO is short for search engine optimisation. As the term implies, SEO is all about optimising a website to gain maximum visibility within the Google search results. SEO takes time and effort. Our latest techniques are proving very successful, we are averaging 90% of clients keywords on the first page of Google after only 7 days most other Seo company techniques can take upto 90 days.

Training using WordPress to create your website

  • Easy to Use
  • You can make charges to the website yourself
  • Includes a Google friendly blog
  • Potential for future expansion using plugins
  • You can convert an existing website to a site based on WordPress

What is WordPress ?

  • What is WordPress?
  • Difference between cloud hosting and self-hosting WordPress
  • Websites vs. Blogs
  • Creating a WordPress blog within an existing website
  • Post vs. pages
  • WordPress themes
  • WordPress plug-ins
  • WordPress widgets

Domain names and website hosting

  • Choosing a domain name
  • Setting up a domain name URL
  • Setting up website hosting & email

Installing WordPress

  • Installing WordPress using the C-Panel very easy

A first look at WordPress

  • Logging in to the WordPress Admin area
  • Using the WordPress Dashboard
  • A quick tour of the WordPress admin options
  • Previewing your website

Creating pages

  • Creating a new page
  • Entering a page title and body text
  • Using the WordPress toolbar
  • Pasting from Word
  • Formatting text
  • Using Headers
  • Previewing your page
  • Draft vs. publishing
  • Editing exiting pages
  • Deleting pages
  • Working with page HTML
  • Using Block Quotes
  • Keyboard shortcuts

Advanced Page options

  • Using page templates
  • Creating a static front page

Images & WordPress

  • Uploading images
  • The Image Library
  • Deleting images from the Image Library
  • Inserting images into a page or post
  • Customising images
  • Resizing images
  • Alternative Text
  • Captions
  • Deleting images
  • Featured images

Managing links

  • Adding internal text links
  • Adding external text links
  • The importance of Anchor text
  • Linking from images
  • Uploading documents
  • Linking to file downloads
  • Using Link Categories

YouTube Videos & WordPress

  • Simple automatic video embedding
  • Embedding a YouTube video into a page or post
  • Using YouTube plugins

Creating blog posts

  • The difference between posts and pages
  • Creating a blog within your WordPress website
  • Creating a new post
  • Text & image formatting in a post

Categories & Tags

  • Creating and using categories
  • Creating and using tags

Managing comments in WordPress

  • Changing comment settings
  • Spam protection
  • Managing comments

WordPress Widgets

  • What are widgets?
  • The Widget area
  • Using installed widgets
  • Installing and customising new widgets

WordPress themes

  • Free or premium themes?
  • Responsive themes
  • How to find a WordPress theme
  • Installing and activating a WordPress theme
  • Exploring theme options
  • Setting a custom background
  • Setting custom header images

WordPress menus

  • Setting up and customising a menu system

Plugins

  • Installing plug-ins
  • Ten recommended plug-ins for WordPress websites

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