Google Places Optimization So, are you ranked high in Google Places or are your competitors? Also, are your competitors actively working on their ranking each month? The highest positions will go to those who know the right things to get ranked as well as do the right things every month to maintain that ranking. So… how much is Google Places worth to you?
Google Places (Google+ Local) is one of the most crucial and essential parts of local SEO. Many times Google Places shows up before the organic search results when a consumer searches for your service or product.
A correctly optimized Google Places listing can be the key determining factor between success and failure since the majority of the population now uses Google to find local businesses, products, and services. So many people are using Google now that if your business or organization is optimized properly in Google Places, you can potentially gain more traffic than you ever could from other avenues of advertisement.
Ever wonder why some people’s faces are showing up in search results? How do they do that? Well we are the masters now of getting people faces on Google listing.
If the value of this isn’t obvious, consider this: according to one study on the impact of rich snippets on traffic, the number of clicks increased by 150% once the rich snippet was added. This is one of those opportunities to give yourself an almost unfair advantage in Google.
About the Author: Will Birch SEO Guru is the Strategic Director of a web design company in Australia called Wildenis Creations. Naturally this article is connected to Will’s Google+ profile. It also links to Twitter but that has nothing to do with authorship.